Building floors, one question at a time

Laying the foundation

In 2022, BerryAlloc turned to us to create a content hub designed to do more than just inspire: Myfloorstyle was born. We help ideate and develop content for a platform that informs while converting search queries into seamless sales journeys. By addressing both practical questions (“How to lay your own new flooring in 8 steps”) and more conceptual ones (“What is the difference between herringbone and Hungarian point?”), BerryAlloc positioned itself as the ultimate flooring expert, enhancing its visibility and authority.

But the challenge didn’t end with creating Myfloorstyle. From the very beginning, we worked closely with BerryAlloc, helping to lay the foundation of the platform and producing a steady flow of engaging content. One year after the launch, we took a deep dive into its performance, analyzing the impact of a year’s worth of content creation and strategy. The question wasn’t just how is it performing? but also what’s next? Ensuring Myfloorstyle continues to evolve and inspire.

Answering every question



We began with an analysis of Myfloorstyle’s performance, diving deep into its organic traffic, user behaviour, and returning visitor rates. The results confirmed it: customers wanted answers, and they wanted them fast. Our strategy was clear: Refine, enhance, and expand the content to make Myfloorstyle indispensable.

We leaned into our creative concept of “helping is the new selling.” By conducting thorough keyword research before crafting each article, we ensured the content aligned with what consumers were actively searching for. The result? Concise, SEO-optimized content that tackled the most-asked flooring questions, creating a one-stop shop for consumers’ flooring dilemmas and setting ourselves apart from the competition.

Execution in action

1. Next level strategy: The BerryAlloc team reached out to the strategy squad for a deep dive into Myfloorstyle's performance over the past year. The analysis was paired with a bold plan… Setting the stage for success. The plan was designed to create multiple touchpoints, ensuring customers received the right information at the right time and place.
2. Content that clicks: Blogs like “Which floor works best with pets?” and “How to transition floors between rooms” became high-performing pieces, consistently attracting and retaining visitors.

Floored by the results


At Myfloorstyle, organic growth is our focus and SEO is our secret weapon. The results? They speak for themselves: we’re attracting new faces, not just the regulars. Plus, our readers are coming back for more, with an engagement rate over 70%. That’s not just good content, that’s content they can’t get enough of.

With solid visibility and traffic flowing in, we’ve built a pretty strong foundation. And with an average reading time of around 2 minutes, we know we’ve earned their attention.

Our top traffic source? Organic search. And the best part: almost all non-branded. Over a year, BerryAlloc has reached 10,000 new users who otherwise wouldn’t have found us. Proving it’s not a sprint, but a marathon.

The takeaway? We’re transforming, not just informing. Whether you want to attract customers, build loyalty, or grow your brand, content-driven growth is key.

Ready to lay the foundation for your success? Let’s talk.