Propaganda has, for over a year, been supporting Voka - KvK Limburg (Chamber of Commerce Limburg), its customer and partner, in the realization of the magazine Bedrijvig Limburg as well as with the annual report. The professionally produced magazine is sent out to companies across Limburg ten times a year. Propaganda is managing this ambitious project and handles much of the publishing work on behalf of Voka - KvK Limburg. In addition to bringing relevant content, the monthly magazine is the main communication tool between Voka - KvK Limburg and its more than 3,200 members. A valuable part of membership.
As the old version was due for a thorough makeover at the end of 2021, around a year ago Voka - KvK Limburg entrusted this to the content and publishing specialists Propaganda. Voka - KvK Limburg was not simply looking for an agency that could design their monthly magazine, but also for a partner who could take the magazine to the next level. Both in terms of content and form. Someone who can be trusted and who has experience in creating B2B magazines.
Having done strategic reconcepting, art director Michiel Mertens gave the monthly magazine a thorough makeover. As part of this, we applied the new national house style to this regional publication. In terms of content, we have set up an editorial workflow that we also supervise and update. For the monthly layout, we can count on the experience of graphic designer Michel Croes. Editor-in-chief and proof reader Hilde Devriese provides a final quality check before the magazine goes to the printer.
· Propaganda takes on project management from a to z. This is done by a fixed point of contact, the project manager.
· We collaborate and provide ideas for articles such as topics, angles, elaboration, etc.
· Our project editor Geert van Cauwenberge actively participates in editorial meetings, which speeds up the process. He immediately knows who to schedule interviews with and does not need any further briefing. His extensive experience in talking to entrepreneurs allows him to translate the content to the reader correctly.
· Once the texts have been approved and the interviewees have given their blessing, we set them in the restyled layout.
· Through short, efficient weekly status calls, the project manager keeps their finger on the pulse with the communications team at Voka -KvK Limburg.
· We monitor the timing and progress of production.
· We direct the visual production house Medialife, which is another partner of Voka - KvK Limburg. That means that the text and images are well matched and reinforce each other to the full.
· We take care of the entire pre-press production process so that Chapo, the printing company, receives the print-ready files on time.
· Once a year, we also support Voka - KvK Limburg with the preparing of their annual report.
"The fact that they take all this work off our shoulders is very important to us. Project manager Cynthia acts like my second brain and carries out realization of our monthly magazine to perfection."
Coordinator Kristien Put: "The great thing about Propaganda is that we think together. You also feel they are true magazine makers, both in terms of content and layout. They do a lot of the hard work and Propaganda does a great job with that. The project manager is like an extension of us; they follow our project to the letter. Every time I ask a question, I know they have an answer."
At Voka - KvK Limburg, Tessa Daniëls is in charge of the daily follow-up of the monthly magazine: "The cooperation is very constructive. We always find a solution together. Our weekly status calls are short, powerful and efficient, which is how we like it."
If you are curious about what we can do for your organization, please contact Fabio via phone or email.
fabio.gilio@propaganda-group.be
+32 2 725 29 10
